In my Social Media Analytics and Creation Lab class, I volunteered with a team of students to help create content for a non-profit organization. My team, aka the Orange Team, chose the River Road National Charity League.
As the Content Creator, I created graphics for Facebook and Instagram using software such as Canva and Adobe Illustrator. I served as the creative lead for our content and made 80% of the content and assisted my team members with any help they needed with software.
We also rebranded the social media platform in order to grow their following and to ensure that users would recognize and define their branding. Our main goal was to create content that would gain awareness to the organization.
I also created a sharable content calendar for our client with examples of when to post the content with provided.
Some content that was created included: