EDUCATION:
Louisiana State University (LSU), Baton Rouge, LA
Bachelors of Arts, mass communication, public relations concentration Minors in English and music
LSU in Greece
In Progress Spring Intersession 2019
EXPERIENCE:
Entertainment Reporter August 2020-Present
LSU Reveille
- Research and develop story ideas to pitch to entertainment editor at weekly budget meetings
- Write two stories a week about music, TV shows, lifestyle or beauty for a student audience
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Social Media Marketing Internship August 2020-Present
LSU Museum of Art
- Create social media content and copywrites for LSU Museum of Art Store’s Facebook page
- Produce a monthly content calendar influenced by holidays, store merchandise and current trends
Marketing & Communications Student Worker October 2019-May 2020
LSU Campus Life
- Developed successful social media campaigns that led to an increase of 500 followers in one semester
- Collaborated with team using Basecamp & Hootsuite to satisfy the needs of clients’ marketing requests
- Wrote copy for social media content and created Instagram AR filters through Spark AR for events
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Blogger February 2019-Present
arielbianca.com & arielsuniversityguide.com
- Establish self-hosted WordPress websites with SEO-friendly blog posts about lifestyle and college
- Design graphics using Adobe Illustrator & Photoshop to promote blog posts on social media
- Manage a Pinterest account that cultivated 35k followers and reached 1.8M monthly views in June 2020
Orientation Leader August 2018- October 2019
LSU Orientation
- Learned the behind the scenes of conducting programs with a diverse audience
- Assisted with event planning and organized schedules for orientation events
- Answered phone calls to assist families with event registration
SKILLS/ HONORS /ACTIVITIES:
Proficient in Microsoft Office Suite, Blogging, BaseCamp, Hootsuite, WordPress, Pinterest, Creative Writing, PR Writing, Adobe Illustrator, Adobe InDesign, Social Media Analytics
Working Knowledge in Adobe Photoshop, iMovie, Spark AR, Search Engine Optimization (SEO), MailChimp, Photography, Video Content, Instagram Content, Music Production
Honors: Jay Perkins Scholarship Recipient 2019, Tuition Opportunity Program for Students (TOPS) Award Recipient, Dean’s List 2018-2019, Wattpad Featured Author 2018
Activities: Public Relations Student Society of America (PRSSA), Manship Ambassador, National Association of Black Journalists (NABJ), Feminists in Action (FIA), HerCampus LSU
RELEVANT COURSEWORK:
Media Writing, Visual Communications, PR Writing, PR & Social Media Strategy, Media Ethics, Multiculturalism & Media, Marketing, Creative Writing, Literature, Principles of Management, PR Research, Digital Advertising Creative Strategies, Social Media Analysis & Creation