Hi, I'm Ariel.
Despite being a writer, I hate writing these things. I can not summarize my personality, interests, and experiences in a polished paragraph. I am a human with too many passions and trying to learn how to find beauty in imperfection. However...
Community, audience engagement, and storytelling are what interest me professionally. I'm a proud fangirl who sees the value in understanding an audience's needs and how to incorporate trends into social campaigns. I love the meticulous process of writing social copy and debating what type of emoji to add.
Click here to see more of my work.
tl;dr: girl who spent teen years on social media and being Wattpad famous likes branding and marketing. pls hire her.
Here's my resume.Look At What I Did
Relaunch Virtuoso's Pinterest
So my boss let me take over the Pinterest account and I grew it to over 500k monthly within 18 months
Please look at my hard work
Cythnia Erivo VTW Playlist
my Spotify playlist skills finally came in handy for Virtuoso Travel Week's gala with THE Cythnia Erivo
Adobe is ARMY 💜
BTS's album release meets Adobe...a great way to introduce a new audience to Adobe.
See my tweet!
As Told By Ariel
At its peak, As Told By Ariel averaged 40k monthly visits and currently under a major rebrand.
See It For Yourself
Adobe Brand Evergreen Copy
Guess who wrote copy for @Adobe's IG, TW, and LI?
See more of my work.
Entertainment Reporter
My writing samples as an entertainment reporter for the LSU Reveille.
Adobe: Women Create Wednesday Series
Adobe's series that aims to empower women creators across various fields.
Watch the videos!
Black Mental Health Matters...Right?
A piece for the The Local Optimist about Black mental health.
Work History
-
Social Media Coordinator | Virtuoso Travel
- Manage Virtuoso Travel's social media profiles - Schedule & edit posts for Virtuoso’s Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Threads channels
- Implement social media strategies that have resulted in an increase of 20k followers on Instagram & 21k followers on LinkedIn within a year
- Monitor Virtuoso’s presence through community management by engaging with users and assisting with queries
- Create social media campaigns for various luxury hotel, cruise, or tourism partners and for Virtuoso’s global events
- Manage B2B social media content strategy for Virtuoso travel advisor's automated social media
- Grow Virtuoso's Pinterest from 75k monthly views to 500k -
Blog Editor | Fan To Band: News Stan(d)
- Managed a team of writers and assist with proofreading their articles and columns before their publishing date
- Worked alongside Editor in Chief to maintain relationships with music publicists and organize pitches for writers
- Collaborated with editorial team to create fan-focused content strategies to align with Fan To Band’s mission
Site: fantoband.org/newstand (now defunct) -
Blogger & Founder | AsToldByAriel.com
- Write listicles, how-tos, and roundups using affiliate programs like ShopStyle, Amazon Associates, and Awin
- Maintain a Google Search Engine Optimization (SEO) strategy that increased organic traffic by 2,908% in one year
- Manage a 6-month content calendar for blog content with target keywords for Pinterest and Google SEO strategy
- Analyze data from Google Analytics and Google Search Console to identify traffic trends or growth opportunities
Site: astoldbyariel.com -
Junior Social Copywriter | Golin - Dallas
- Concepted text-only tweets using pop culture and trends to increase audience engagement and interactions
- Researched influencers to write storyboards and social copy for Adobe’s “Women Create Wednesday” series
- Wrote copy for Adobe’s evergreen and user-generated content for Instagram, Twitter, LinkedIn, Facebook, and TikTok
- Collaborated with teams across the country to concept and create social media campaigns for various clients
- Reviewed resumes and writing samples and interviewed interns for Golin Dallas’s internship committee
- Accounts: Adobe brand (@adobe), Adobe Acrobat (@adobeacrobat), and Adobe EDU (@adobeforedu) | Previous: Cisco ET&I, Yelp, & Slack -
Creative Copywriter Intern | Red Six Media
- Worked under the Senior Copywriter to write copy for pitch presentations, video scripts and social media content
- Maintained communication with the creative team through G-Suite products, such as Google Chat and Gmail
- Served as a production assistant, script writer and extra for YCMA’s award-winning “Find Your Y” commercial
Accounts: @geauxtaf -
Entertainment Reporter | LSU Reveille
- Stayed-up-to-date with the latest pop culture, entertainment and music news to pitch 3-4 article ideas weekly
- Delivered 2 AP-Style articles and conducted interviews under tight deadlines ranging from 24-48 hours
- Wrote the highest engaged music review in publication history with 1.6k likes and 508 retweets on Twitter -
Marketing & Communications Intern | LSU Campus Life
- Developed social media campaigns that led to an increase of 500 followers on Instagram in one semester
- Managed and scheduled posts across LSU Campus Life’s three social media platforms using Hootsuite
- Captured content and posted real-time social media content for our entertainment and educational events
Accounts: @lsucampuslife
Skills
Hire Me!
Want me to write for you? Please drop a message in my inbox to discuss pay rates & my availability. I'm currently open to writing editorial pieces & music-related copywriting.